We live on-line. But we cut our teeth on print. We'll be the first to admit that print advertising has seen better days. Shotgunning advertising dollars at moving targets isn't very effective.
But oftentimes, print advertising can be surprisingly focused. Many of our clients find that a consistent presence in specific publications, industry journals and tradeshow guides makes them more memorable to the right people. We're wise to on-line advertising, too, creating banner ad, email, and web campaigns to advance client initiatives whenever appropriate.